Vonage
200+ SDRs Driving Pipeline Ahead of Ericsson Acquisition
The Problem
Vonage was preparing for a major acquisition and needed to show aggressive sales growth. The existing team couldn't cover the full pipeline — MQLs were going untouched, inbound leads were aging out, and there was no dedicated cold outbound motion. They needed to go from 20 SDRs to 200+ without losing control of quality, messaging, or conversion rates.
What CloudTask Built
CloudTask built a multi-function SDR operation for Vonage across three workstreams: MQL follow-up, inbound lead response, and cold outbound prospecting. The team started at 20 and scaled 10x, with CloudTask managing hiring, onboarding, training, and ongoing performance. Each workstream had dedicated SDRs with tailored playbooks, ensuring leads were worked by reps who understood the motion — not generalists splitting attention.
The Outcomes
Team scale
20 → 200+ SDRs
Workstreams
MQL follow-up, inbound, cold outbound
Outcome
Pipeline supporting $6.2B Ericsson acquisition
Scale factor
10x headcount growth
Model
Fully managed multi-team SDR operation
Vonage didn't just need more SDRs. They needed an engine — three distinct sales motions running in parallel, scaling together, managed as one. That's what CloudTask built.
Want Results Like Vonage?
CloudTask's managed marketplace handles matching, vetting, and ongoing performance so you can focus on growth.