SkillBridge Tracks
SkillBridge Certification Tracks
Five specialized tracks designed around what employers actually need. Choose the track that fits your experience and career goals.
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Duration: 4 weeks
Format: Online, self-paced with live sessions
Prerequisites: 1+ years GTM experience, B2+ English
Curriculum
Week 1
AI Foundations for GTM
- AI model capabilities and limitations
- Prompt engineering for business tasks
- AI tool landscape: ChatGPT, Claude, Gemini
- When to use AI vs manual execution
Week 2
CRM and Data Operations
- CRM management with AI enrichment
- Data hygiene automation
- Contact and deal management
- Reporting with AI-assisted analysis
Week 3
Workflow Automation
- Zapier and automation platforms
- Trigger-action logic design
- Multi-tool integration
- Error handling and monitoring
Week 4
Business Communication and Assessment
- Professional English communication
- Client-facing AI workflow presentation
- Final practical assessment
- Portfolio preparation
Assessment
Build a complete AI-assisted GTM workflow: research, enrich, automate, report. Demonstrate in a live presentation.
Key skills
AI tool proficiencyGTM workflow executionCRM managementBusiness English
Duration: 6 weeks
Format: Online, self-paced with live sessions and lab exercises
Prerequisites: 2+ years RevOps or GTM ops experience, B2+ English, CRM proficiency
Curriculum
Week 1-2
GTM System Design
- Revenue system architecture
- CRM object design and data modeling
- Lead flow design
- Tech stack mapping and integration planning
Week 3-4
AI-Powered Automation
- N8N and advanced automation platforms
- AI-driven routing and scoring
- Cross-tool integration with AI middleware
- Data pipeline design with AI enrichment
Week 5-6
Reporting and Optimization
- AI-assisted dashboard building
- Predictive analytics fundamentals
- Process documentation
- Final assessment: build a complete GTM system
Assessment
Design and build a complete AI-powered GTM system: CRM architecture, automation, enrichment, routing, and reporting dashboard.
Key skills
GTM architectureWorkflow automationCRM designAI-assisted ops
Duration: 5 weeks
Format: Online, self-paced with live sessions
Prerequisites: 1+ years ops or admin experience, B2+ English, basic automation familiarity
Curriculum
Week 1-2
Automation Foundations
- Automation platform deep dive: Zapier, Make, N8N
- Trigger-action logic design
- CRM workflow building (HubSpot/Salesforce)
- Error handling and monitoring
Week 3-4
AI-Enhanced Automation
- AI classification and routing in workflows
- AI-generated content in automation
- Data enrichment automation with AI
- Multi-tool pipeline design
Week 5
Process Design and Assessment
- Process mapping methodology
- Automation documentation standards
- Final assessment: automate 5 business workflows
- Portfolio preparation
Assessment
Design and build 5 production-ready automated workflows with AI integration, error handling, and documentation.
Key skills
Zapier/N8N/MakeProcess designAI logicError handling
Duration: 4 weeks
Format: Online, self-paced with live sessions and outbound simulations
Prerequisites: 1+ years SDR or outbound experience, B2+ English
Curriculum
Week 1
AI-Powered Research
- Clay and AI enrichment tools
- AI prospect research workflows
- ICP development with AI assistance
- List building at scale
Week 2
AI Personalization
- AI-generated personalized messaging
- Multi-channel personalization strategy
- Template + AI hybrid approach
- Quality control for AI-written outreach
Week 3
Sequencing and Execution
- Multi-channel sequence design
- Outreach/Salesloft/Apollo optimization
- AI-optimized timing and follow-up
- Performance tracking and analysis
Week 4
Campaign Execution and Assessment
- End-to-end campaign execution
- Performance analysis with AI
- Final assessment: run a complete AI-powered outbound campaign
- Portfolio preparation
Assessment
Execute a complete AI-powered outbound campaign: build list, personalize, sequence, and demonstrate results with analytics.
Key skills
AI researchPersonalizationSequencingData ops
Duration: 5 weeks
Format: Online, self-paced with live sessions and HubSpot sandbox exercises
Prerequisites: 1+ years HubSpot experience, B2+ English
Curriculum
Week 1-2
HubSpot Mastery
- HubSpot CRM deep dive (all Hubs)
- Workflow building best practices
- Lead scoring and lifecycle automation
- Reporting and custom dashboards
Week 3-4
AI Integration
- AI-assisted data enrichment in HubSpot
- AI-powered content for HubSpot emails
- Intelligent lead routing
- AI analytics and insight generation
Week 5
Advanced Operations and Assessment
- HubSpot integration management
- Migration planning
- Final assessment: optimize a complete HubSpot instance with AI
- Portfolio preparation
Assessment
Optimize a HubSpot instance: lifecycle automation, AI-enriched data, lead routing, reporting dashboards, and integration configuration.
Key skills
HubSpot (all Hubs)AI integrationLifecycle automationReporting
Compare tracks
| | | | | | |
|---|---|---|---|---|---|
| Duration | 4 weeks | 6 weeks | 5 weeks | 4 weeks | 5 weeks |
| Prerequisites | 1+ years GTM experience, B2+ English | 2+ years RevOps or GTM ops experience, B2+ English, CRM proficiency | 1+ years ops or admin experience, B2+ English, basic automation familiarity | 1+ years SDR or outbound experience, B2+ English | 1+ years HubSpot experience, B2+ English |
| Key skills | AI tool proficiencyGTM workflow executionCRM management | GTM architectureWorkflow automationCRM design | Zapier/N8N/MakeProcess designAI logic | AI researchPersonalizationSequencing | HubSpot (all Hubs)AI integrationLifecycle automation |
| Assessment | Practical workflow build | Practical workflow build | Practical workflow build | Practical workflow build | Practical workflow build |
| Ideal for | GTM generalists | RevOps / system builders | Ops / process admins | SDRs / outbound reps | HubSpot admins |
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