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Esteban

Top Rated Plus KYC Verified AI Support

Growth Product Manager | SEO, AEO & Organic Acquisition

Santiago, Chile Part-Time
Marketplace protected

About

Growth Product Manager with 10 years of B2B experience building organic acquisition systems from scratch, specializing in SEO, AEO, and product-led growth for US/EU SaaS clients. At Toptal, I built a programmatic SEO channel that contributed 9-figure annual revenue (~5% of total company revenue), and I now apply that same playbook with my clients, combining experimentation, content architecture, and AI-augmented workflows (Claude Code, MCP, n8n) to drive measurable traffic and pipeline.

AhrefsApolloGoogle AnalyticsGoogle Tag ManagerGoogle AdsHubSpotTableau

Core Experience

Industry experience

  • AI Solutions (Chatbots & Assistants, Prompt Engineering) Agency

Business challenges

  • Poor search visibility
  • Outdated website design
  • No clear marketing plan
  • Low website conversion rates
  • Limited content reach

Success metrics

  • Faster website load time
  • Higher content reach
  • Higher organic rankings

Jobs to be done

  • Conversion Rate Optimization (CRO)
  • SEO
  • Website Development

Availability & Logistics

Availability

Part-Time

Work arrangement

Remote

English level

Near-Native Fluency (C1/C2)

Languages

French, Spanish

Roles Qualified For

Head of Growth
Growth Marketing Manager
SEO Manager
Product Marketing Manager
Digital Marketing Manager

Work Experience

Chief Marketing Officer (CMO)

www.mindworks.cl · Aug 2025 – Present

Lead organic acquisition strategy for B2B SaaS clients across SEO, AEO, and product-led growth. Took a B2B client from zero organic search presence to 1,000+ qualified clicks per month within 8 months, and doubled organic traffic for an online university in 3 months, both led end-to-end with SEO and AEO playbooks built from scratch. Built a proprietary CMS optimized for search performance and answer-engine indexing for LLM surfaces (ChatGPT, Perplexity, Gemini), and architect AI-augmented growth workflows using Claude Code, MCP integrations, and n8n. Lead a senior cross-functional team of engineering, content, and design shipping growth experiments for multiple US/EU B2B SaaS clients.

Head of Growth

www.bairesdev.com · Jun 2023 – Aug 2025

Joined as Senior Growth Product Manager and was promoted to Head of Growth Product within 18 months, leading a 15-person growth product squad of engineers, designers, and product managers.
Owned the experimentation pipeline across acquisition, activation, and retention for the company's global B2B funnel, building cross-functional growth playbooks adopted across product, engineering, and analytics that lifted top-of-funnel conversion across the buyer journey.
During my tenure, BairesDev was recognized among America's fastest-growing private companies, reflecting sustained growth and global demand for nearshore tech talent.

Growth Marketing Manager

https://www.windifferent.com/ · Sep 2022 – Jun 2023

Joined as Senior Growth Product Manager to define acquisition and activation strategy for a global remote-work talent marketplace.
Rebuilt the onboarding funnel and led web and product experimentation, translating buyer and supply-side behavior data into product changes that improved early activation and shipped sustained funnel wins across the engagement.

Product Marketing Manager

www.kyte.com · Jan 2022 – Sep 2022

Joined as Growth Product Manager at an early-stage startup, owning the growth roadmap across web and mobile.
Applied SEO and acquisition fundamentals that tripled organic traffic and customer acquisition within 6 months, partnering with engineering and data to instrument funnel analytics and stand up a continuous A/B testing cadence across acquisition and activation.

Product Marketing Manager

www.toptal.com · Aug 2018 – Jan 2022

Progressed from Growth Marketing Intern to Growth Product Manager over 3.5 years at one of the world's largest remote-talent marketplaces. Built and owned a programmatic SEO acquisition channel from scratch that generated leads contributing 9-figure annual revenue (roughly 5% of total company revenue), architected and scaled end-to-end: keyword strategy, site architecture, content production, on-page SEO, internal linking, and conversion experimentation. Also led acquisition, onboarding, and marketplace activation initiatives across buyer and supply sides.