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Annie

Top Rated KYC Verified

4+ yrs of Digital Marketing building social media strategies for brands from nothing, Experience as Virtual Assistant, Marketing Leader |ENG-ESP

Colombia Full-Time
Marketplace protected

About

Expert in Social Media Organic Growth on platforms such as Instagram, TikTok, and Facebook, building a +100k community for the 360 Financial Group. I’m a Great team leader and Project manager for website design, with a focus on cohesive brand experiences.

Eager to expand skills in digital marketing and organic growth

ChatGPTHubSpotGoogle AdsGoogle WorkspaceAdobe Commerce

Core Experience

Industry experience

  • Insurance Agencies & Brokerages
  • Film & Video Production
  • Corporate Training & Development

Business challenges

  • Poor chatbot effectiveness

Success metrics

  • Improved content engagement

Jobs to be done

  • Community Manager
  • Content Marketing
  • Branding

Availability & Logistics

Availability

Full-Time

English level

Professional Fluency (B2/C1)

Roles Qualified For

Community Manager
Digital Marketing Manager
Content Marketer
Marketing Analyst

Work Experience

Digital Marketing Manager

https://www.instagram.com/360financialgroup/ · Jan 2021 – Jan 2024

Developed and executed an organic growth and lead generation STRATEGY on Instagram, TikTok, and Facebook.
Grew the brand’s online community to over 100K
Managed content creation and video editing.
Led team training on using tools for video editing and content automation
Participated in website creation projects using WordPress.
Creation of Google Ads by creating landing pages.
Developed and executed organic lead generation strategies on Instagram, TikTok, and Facebook, generating $200K in revenue.
Grew the brand’s online community to over 100K engaged followers through comprehensive social media strategies.
Managed content creation and video production, overseeing monthly calendars and end-to-end production processes.
Led team training on tools like Adobe Premiere, Hootsuite, Metricool, Canva, and HubSpot.
Directed website design projects and spearheaded branding initiatives, establishing a strong brand identity.

Virtual Assistant

https://www.linkedin.com/in/annie-mora-serna-255467279/ · Jan 2021 – Oct 2022

Trainer - Inversiones Publicitarias y Comunicaciones S.A.S.
Conducted employee training sessions to enhance skills and knowledge. Developed educational materials to support training initiatives. Identified skill gaps and implemented strategies to improve operational performance.

Customer Success Manager

https://www.linkedin.com/company/konecta-group/ · Feb 2019 – Oct 2020

Managed high-volume inbound and outbound calls, providing product information and resolving customer inquiries with professionalism and accuracy.
Promoted and sold AT&T products and services, consistently meeting or exceeding monthly sales targets.
Built strong customer relationships by identifying needs and recommending tailored solutions.
Handled billing concerns, service upgrades, and technical support with efficiency and empathy.
Maintained detailed records in CRM systems to ensure accurate follow-up and customer satisfaction.